Bembé.

Brand identity

Identity design for Bembé, one of the signature annual parties held by Fénix Beach, a well-known club in Cartagena, Colombia. The design takes musical notes — the treble clef in particular — as a starting point for the lettering of the letter 'B'. Its concept comes from a party tradition of burning wooden figures, reimagined by using that charred wood to hand-draw the identity, giving it a distinct artisanal texture, with a tone of voice that's fresh, provocative and full of humor.