Presi On.

Brand identity

Branding and visual identity for DJ Presi On, built around the duality of his personality — a diplomatic facet balanced against a wild, urban character. Graffiti brings the untamed, urban touch, contrasted and combined with classical sculpture for a more serious, diplomatic one, giving the brand an aura of mystery and rebellion. A dedicated capsule, Rebellion, was developed as part of the same work, alongside a defined tone of voice for Presi On to connect with his audience.